Shanghai New Urban Identity | Flip City | Shanghai | Pinkcloud

What happens if you rethink a city by flipping it from the horizontal to the vertical?

FLIP/CITY proposes a new urban identity for Shanghai as a model for the development of future cities.
By questioning traditional typologies, FLIP/CITY redefines methods of organizing communities by preserving the human scale.

The proposal flips the horizontal cityscape to the vertical.
Footprints of Shanghai’s existing typologies, only visible by plane, embody the new face of the vertical city. By expressing distinct functions for its citizens, FLIP/CITY relates strongly to the human scale while simultaneously increasing density and green space at the urban scale.

By expanding Shanghai up along the vertical plane unused urban voids will be activated. Proximity and numerous informal meeting spaces catalyze synergy and a vivid community life.

FLIP/CITY is a new urban typology that answers the needs of modern Shanghai, its economy, social structures and ecological plans for the future while embracing Shanghai’s rich history and its citizens......more

The BubblePop.Up Shop | Union Square Park | New York City | Pinkcloud

The BubblePop.Up Shop is a cubic modular retail store which utilizes bubble wrap as a triple-skin façade. The shop utilizes a two-in-one modular structural skeleton // shelf display system. Bubble wrap encases all modules in a waterproof skin, thereby providing insulation, transparency, and interactive texture. The BubblePop.Up Shop illuminates at night, with possibilities for a unique glowing pixel display to showcase merchandise within. As a completely pre-fabricated design, the shop can be quickly assembled on-site with only 2-3 people......more

Serlauchius Gosta Museum extension | Mänttä | Finland | Pinkcloud

Can the experience of art be enhanced through architecture?

White walls + Isolated Rooms = Good museum? In collaboration with Eero Lunden Architects, our design of the Serlauchius Museum extension seeks to deviate from that mantra by developing an architecture that directly facilitates human interaction with art. It is our firm belief that the experience of art can be enhanced through innovative architecture and new spatial experiences.The design of the Serlachius Museum seeks to achieve two main goals: to create an inspiring piece of architecture that will enhance the image of Serlachius Art Musuem globally and to provide a truly unique museum experience by connecting visitors with the art like never before........more