The focus of the competition for the public part of the mall, the so-called Mall Creation, was the task of developing good content and design concepts for a high quality shopping and meeting location. The complex was also to possess an international flair and character with which people could identify. As the antithesis to the America shopping mall of the 1950s, which used the longing for the medieval European city as a prototype for new “public” spaces, our mall makes reference to the fading landscape. For this setting, instead of narrow streets we chose expansive, open landscape-like spaces, reduced to the three archetypes of rural Switzerland: lake, mountain and field..........
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