Thursday, January 6, 2011

International Architectural Competition | Benetton Group Headquarters | Teheran, Iran | AQUILIALBERG


 .....After all what process could be better adapted to the new headquarters of Benetton if not the evolution of the texture of a fabric in a building, representative for the group itself? The theme of the contest is then interpreted through the inclusion of three new volumes that are identical to each other, rotated and merged into a single volume. The pattern chosen from a Persian fabric is used in its two-dimensional element as a basic skin coating or paving, to evolve and shape the morphology. The positive (the mass) and the negative parts of the texture (the opening) complementing each other, creating both, a solid volume and a trasparent volume which allows natural light to enter the space, enriching the internal space by creating a play between shadow and light.....more
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